About Us

Modesty Mode is a fashion label for women and men in the United Kingdom, operated by Mumora Media LLC. It exists for people who like their clothes quiet. Not plain, and not timid, but composed: a coat that closes properly, a trouser that falls in one line, a knit that sits neatly under a collar. We started the label because that kind of dressing had become hard to find in one place. Most shops either shout or apologise. We wanted a shelf where nothing does either.

Why the name

Modesty, for us, is a way of dressing rather than a rule. It means a considered line, a hem that hangs where it should, and fabric that keeps its shape through the day. It means the clothes support the person wearing them instead of competing with them. Mode is simply the French word for fashion, and it reminds us that restraint and style are not opposites. Put together, the name describes what we look for in every piece: a garment that is modest in its manner and precise in its cut.

Our mission

Our mission is to bring together versatile clothing with a considered luxury aesthetic for women and men, and to present it in a way that is as calm as the clothes themselves. That shows in the range, which favours pieces that work in more than one setting, and in the shop, which is laid out as a grid you can read at a glance rather than a feed you have to scroll through. We would rather offer one good roll neck in six colours than twenty roll necks in one.

Our vision

We want Modesty Mode to be the place people in the United Kingdom come to when they want to dress well without dressing loudly. A wardrobe from us should feel like a set of quiet decisions that hold together over years: the same coat over a different dress, the same trousers with a different knit, each new piece answering to the ones already there. If we do our job, you will buy less often and enjoy what you own for longer.

How the range comes together

Every product on this site goes through the same checks before it appears. We look at what people in the United Kingdom are actually searching for in the coming months and build the range around those categories, so the shop is in step with the season rather than fighting it. We look at every photograph before we write a single line, and we describe only what the photographs show: the collar, the closure, the length, the drape, the colours. We do not invent materials, fits or origins, and we keep material words out of a description unless the supplier states them plainly. Finally we look at the range as a whole for balance, so that women's and men's pieces each stand on their own and no two products duplicate each other.

What you can rely on

Delivery to the United Kingdom is free on every order, with no minimum. Orders are processed within 1 to 2 business days and delivered within 5 to 8 business days after dispatch, so you can expect your parcel 6 to 10 business days after you order. You have 30 days from delivery to return anything that is unworn and unwashed with its tags, and exchanges for another size or colour are free both ways, with the replacement sent as soon as the exchange is registered. Our support team answers emails Monday to Friday, 9:00 AM to 3:00 PM ET/EST/EDT (Eastern Time), and most questions are answered within one business day.

The collections

The women's range is built around dresses and skirts, with knitwear, coats and jackets, shirts and blouses and trousers that layer cleanly over them. The men's range starts with knitwear and knit polo shirts, then adds shirts and T-shirts, trousers and coats and jackets. Both ranges share the same palette and the same restraint, so a couple can shop from the same shelf without looking like a uniform.

A note on how we work

We are a retailer, and we say so. The garments we sell are made by our suppliers, and our part is the selection, the photography checks, the descriptions and the service. We think that honesty is part of what makes a shop feel calm. If anything on this site is unclear, or if you want to know more about a particular piece before you order, write to info@modestymode.com and a person will answer.

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